Founded in 2018, bFlex began as a small bike rental shop in Athens and has since evolved into the country's first all-in-one bicycle marketplace. The brand's mission is to make green mobility an accessible and enjoyable choice for all, fostering a culture where cycling reduces pollution and enhances quality of life. With a network of nearly 120 bike vendors across various cities and islands, bFlex also offers a range of services including bike sales, leases, rentals, and accessories.

The company emphasizes community engagement, giving individuals the opportunity to become vendors, franchisees, or affiliates, thus expanding their reach and impact. Notably, bFlex has already prevented over 150,000 kg of CO₂ emissions, highlighting its dedication to environmental sustainability. Through innovative technology and comprehensive support, bFlex is not just a service provider but a partner in creating a cleaner, smarter, and more flexible Greece for everyone