Myfinishline.App

MyFinishLine, operated by Fortem Group Limited, offers virtual fitness challenges that turn everyday movement into story-driven quests. Participants choose a route, then walk, run, cycle, or combine activities to cover its distance at their own pace. The featured Amazonia Route is a 75-mile challenge that can be completed within 12 months. Each mile advances the participant along a digital map and unlocks new chapters in the story.

Users can track progress by connecting Strava or Fitbit, or by logging activities manually. Every plan includes access to the quest and digital rewards, with options for digital cards and a finisher certificate. Participants can choose a digital-only plan, a plan that includes a physical Amazonia Route medal, or a Finisher’s Box with the medal, a presentation box, an explorer figure, and story cards. The company also features a community leaderboard where participants can follow progress and compare rankings. Plans are one-time purchases, and purchases are covered by a 30-day money-back guarantee.