MyFitWorld is a Serbian startup that aims to address the issues of physical inactivity and obesity by providing a digital solution to help people organize their workouts and maintain their overall physical well-being. The company has developed a web platform and a mobile application for exercisers, trainers, and fitness clubs. These tools facilitate the organization of work and communication between trainers and exercisers, ensuring that there is no loss of motivation during workouts.

Founded by three colleagues from the Faculty of Sport and Physical Education, MyFitWorld started as a vision to create a product that would empower individuals to lead healthier lifestyles. The founders raised funding, including a non-equity grant of 80,000 euros from the Innovation Fund, and officially launched the platform in 2020. Since then, they have been dedicated to intensive product development and validating their business model in the Western Balkans and the UAE market.

MyFitWorld also collaborates with companies that provide fitness benefits to their employees, making it a comprehensive platform for individuals, trainers, and businesses alike. The company is supported by renowned Serbian athletes including kayaker Nikolina Moldovan, tennis player Bojana Jovanovski-Petrovic, and sports scientist Dr. Miloš Petrović, who serve as ambassadors for the platform.

With MyFitWorld, you can turn to the bright side of fitness and take control of your physical well-being