My Gold Work is a jewellery-focused technology brand based in Vittal Rao Nagar, Madhapur, Hyderabad, and associated with Luxe AR Jewell Private Limited. Its AR-enabled app is designed to help jewellery businesses present their collections in more interactive ways. Retailers can upload jewellery designs so customers can try them on virtually using augmented reality, browse an extensive catalogue, and explore an immersive jewellery showcase. Designs and collections can also be shared through WhatsApp, helping stores connect with customers and promote their products digitally.

The brand also aims to support artisans working in the gold and silver jewellery sector. Its app is described as providing innovative tools to enhance their skills, reach new markets, and access welfare benefits. My Gold Work highlights the cultural significance of jewellery and the growing role of technology in the industry. The company promotes its services to jewellery stores and customers, and invites visitors to its Hyderabad location or to get in touch by WhatsApp.