MyHeritage is a family history and genealogy platform that helps people explore their ancestry, build family trees, and connect with relatives. Users can create an online tree by adding names, dates, photos, and stories, then share and collaborate with family members. The platform offers access to billions of historical records, including international documents and newspaper articles, to support research into ancestors and family connections. Its automated Smart Matches and Record Matches can suggest related family trees, records, and articles as users build their trees.

MyHeritage also offers DNA testing to estimate ethnic origins and help users discover relatives and ancestral groups across 2,114 geographic regions. Its photo tools include coloring, enhancement, and animation, including Deep Nostalgia and LiveMemory. The company provides services through web and mobile experiences, with products that can be synchronized across devices. MyHeritage describes its offerings as private and secure, and supports a global community of families researching their histories.