My Jemma is a brand founded by Swedish-born Emma Jarach, who has always had a passion for clothing and design. After obtaining a degree in fashion design and tailoring, Emma began her career path by creating couture pieces for a local brand in Stockholm. She then pursued further education and obtained a masters degree in business and finance, all while working part-time for the renowned fashion house, Gucci.

Her studies took her to Nice on the Riviera, where she fell in love with the Mediterranean lifestyle. Emma later worked as the Head of Jewelry and Accessories for the brand Lara Bohinc in London before returning to Nice and starting a family. In 2009, My Jemma was born as Emma's heartfelt dedication to the timeless appeal of the laid-back, yet sophisticated Mediterranean lifestyle.

The brand offers a distinctly unique collection of resort wear, inspired by Emma's personal travels and experiences on the Riviera. Each bespoke print reflects the vibrant colors and patterns of the coastal regions. The brand's logo, featuring a design of the planet and the waves of its four major oceans, symbolizes My Jemma's universal appeal and connection to the world's most idyllic coastlines.

Whether it's a family stroll on the beach or a lunch in Saint Tropez, My Jemma collections inspire a sense of exotic beach holidays