M.Y is a UK-based brand located in Exeter and a subsidiary of KandyToys Ltd. It focuses on sport, leisure and outdoor entertainment, offering products designed to bring people together for active, screen-free fun. Its range includes garden games, outdoor toys, beach and sports accessories, and gifts for different ages, alongside equipment for skating and water-based activities.

Through its online store, M.Y sells inflatable paddleboards, pools, golf trolleys, skateboards, cruisers, roller skates and scooters. Its M.Y X-Skate collection features stunt scooters, double-kick skateboards, cruisers and adjustable quad skates, with safety accessories for skateboarders. The brand also highlights practical features such as portability and durable construction across selected products. Its paddleboards are described as having a UV-resistant coating and a non-slip deck, and the range has been featured by T3.

M.Y supports customers with product information, skating and paddleboarding tips, and online shopping services. The site offers free UK mainland delivery and publishes guidance for enjoying outdoor activities throughout the year.