MyPhios

MyPhios is a professional haircare brand offering products for salon use and at-home routines. Its range includes volume-reducing and smoothing treatments, promoted as formaldehyde-free, alongside products for cleansing, conditioning, reconstruction, hydration, nourishment, and finishing. Professional lines include ProLiss, MyLisse, MyTox, ProBlond, MyColors, and MyCauter, with options for blond, bleached, chemically treated, fragile, dry, frizzy, or fine hair. The brand also offers shampoos, conditioners, masks, thermal protectants, toners, hair perfume, scalp tonics, split-end repair products, and treatment kits.

MyPhios organizes its home-care offerings around needs such as curl care, moisture replenishment, intensive nourishment, reconstruction, frizz control, and smoother-looking hair. Named products include SOS Antiemborrachamento, Cresce Nutri, Renova Meu Cabelo, Hidra Brilho, and VIP Diamante. Customers can shop individual items, professional-size products, bundled combos, and kits for resale. The brand’s online store also features accessories and hair-finishing products, making its catalog relevant to both professional application and ongoing hair maintenance at home.