Plantum

Plantum is a plant identification and care brand built around a mobile app that helps people learn about and look after plants. Users can photograph an unfamiliar plant to discover its name, explore care guides, and receive personalized recommendations. The app also helps identify plant diseases and suggests steps to address problems, with advice covering practical needs such as watering and sunlight. Users can ask questions and receive guidance from botanists, while care reminders can help them keep up with routines.

Plantum says its technology has identified more than 40,000 plants, achieves 96% recognition accuracy, and is available across more than 135 countries. The brand also cites over 10 years of research and a team of 115 botany experts. Its resources are intended for a wide range of plant enthusiasts, from people caring for houseplants and gardens to those identifying trees, flowers, herbs, and other plants outdoors. Plantum combines identification, troubleshooting, educational information, and ongoing care support in one service designed to make botanical knowledge more accessible.