Myriad Natural Toys & Crafts is a UK retailer specialising in natural, Waldorf-inspired toys, creative materials and resources for children and families. Based in Dorset, the business brings together products designed to encourage imaginative play, hands-on creativity and meaningful family traditions. Its range spans baby and toddler essentials, including wooden rattles, teethers, blocks and first dolls, as well as Waldorf dolls, soft toys, play figures, puppets, vehicles, building sets, games and outdoor play equipment.

Myriad also offers arts and crafts supplies such as crayons, paints, wool, felt, weaving and sewing kits, modelling materials and children’s tools. Books, musical instruments and music-making products complement its selection, alongside seasonal decorations, birthday supplies, lamps, homewares and natural toiletries. The store features products from a broad collection of specialist brands and provides services including UK and worldwide shipping, gift vouchers, loyalty points and customer support.

With its focus on natural materials and open-ended play, Myriad helps customers find resources for learning, creating and play throughout childhood