VIVA UAE is the first food discounter store in the United Arab Emirates, offering the highest quality food at the most affordable prices. With branches in Dubai, Ajman, Sharjah, and Ras al Khaimah, VIVA Supermarket aims to provide the best offers on groceries for its customers. As a neighborhood store, VIVA caters to the local communities, offering a wide range of high-quality products at cheaper prices.

In addition to food items, VIVA also carries a variety of non-food products to cater to a larger section of consumers. Every two weeks, VIVA offers selected non-food products at rock bottom prices for a limited time period. All products are handpicked by experienced buyers and are offered under VIVA's exclusive brands, which meet or exceed national brands in taste, quality, and price.

VIVA's vision and mission are to be the food value destination by delivering the promise of fresher, cheaper, and better products every day, thereby earning customer loyalty. From fresher products sourced directly to maintaining low prices through cost efficiency and offering a better shopping experience with clean, spacious stores, VIVA strives to make a big impact on customers' lives and budgets