myxtra.be

Xtra is a free app and digital service from Colruyt Group, designed to make shopping easier and help customers save time and money. It brings together participating stores and webshops across Belgium, allowing users to shop online or in person and access savings through one account. The app provides an overview of spending and savings, and can display product information and promotions tailored to personal preferences when shoppers scan products with a smartphone.

Xtra also helps reduce paper clutter by keeping shopping lists, receipts, warranties and vouchers accessible in one place. For meal inspiration, its AI assistant can suggest recipes based on a question or ingredients users have available. The service is supported by a website with information about the app, partners, help and questions, and an email newsletter featuring updates, practical tips, competitions and promotions.

Xtra offers tools including a QR code, payment functionality, vouchers and profile and privacy settings, with an emphasis on convenient shopping and managing everyday purchases