Nadej

Scheduled to launch officially in Nantes in spring 2027, it offers monthly plans that include a bicycle, equipment, maintenance and personal support. Bikes are assembled in France and selected, fitted and adjusted to suit each rider’s needs. Customers can choose from three offers: Baroudeur, for versatile everyday riding and travel; Puncher, for sporty rides and ambitious goals; and Rouleur, for experienced cyclists focused on performance. Plans start at €69, €89 and €109 per month respectively.

Support is available through the nadej app, which provides tutorials, ride tracking and practical guidance. Included services cover regular maintenance, repairs, insurance and breakdown assistance, with technicians able to visit riders at home or work. Subscribers can adapt their offer and add equipment or short-term extras for activities such as bikepacking, winter riding and triathlon. A partnership with koache also brings cycling and nutrition training tools into the app.