Lazada

**Lazada Group** is Southeast Asia's foremost eCommerce platform, established in 2012, with a mission to transform the retail landscape across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada combines cutting-edge technology, comprehensive logistics, and secure payment options to deliver a seamless shopping experience.

One of its standout innovations, **LazMall**, launched in 2018, serves as the largest virtual mall in the region, uniting shoppers with over 32,000 trusted local and international brands, guaranteeing product authenticity and swift deliveries. Meanwhile, the **Lazada Marketplace** empowers sellers by providing access to millions of potential customers and a suite of services to help drive sales across diverse categories, including fashion, health & beauty, and home goods.

Additionally, Lazada's **cross-border services** facilitate the international reach of Southeast Asian brands while bringing global products to local consumers. With an ambitious goal of serving 300 million customers by 2030, Lazada continues to set the pace in the eCommerce revolution.