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Hex Code
Color name
RGB
HSL
CMYK
#541487
Persian Indigo
84, 20, 135
273, 74, 30
38, 85, 0, 47
Lazada Group, established in 2012, stands as Southeast Asia's premier eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology, logistics, and payment systems to create a seamless shopping experience for customers. With a vision to serve 300 million customers by 2030, Lazada provides an extensive selection of products through its platforms, including LazMall and Lazada Marketplace.
LazMall, launched in 2018, connects shoppers with over 32,000 authentic international and local brands, ensuring fast delivery and a reliable return policy. Meanwhile, the Lazada Marketplace empowers retailers with access to millions of consumers, offering secure payments, customer support, and comprehensive marketing analytics across diverse categories such as health, beauty, fashion, and home appliances. Committed to enhancing the retail experience, Lazada continues to innovate, utilizing data and technology to meet customers' evolving needs while facilitating cross-border commerce that introduces Southeast Asian brands to global markets.
Brand industry
E-commerce and Shopping
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