Nakuru Tubers is a youth-led agricultural enterprise dedicated to transforming potato farming across Kenya. With a mission to serve 200,000 smallholder farmers by 2030, the brand focuses on providing innovative, science-led seed systems that empower farmers with certified climate-resilient seed potatoes. Founded in 2022, Nakuru Tubers has already reached over 30,000 farmers, with a significant emphasis on supporting women and youth within the agricultural sector.

The company offers a variety of services including the distribution of certified seed potatoes, training in climate-smart agricultural practices, and fostering sustainable market connections. Nakuru Tubers prides itself on upholding core values such as communication, innovation, empowerment, integrity, and sustainability, which guide its commitment to enhancing the livelihoods of farmers. Through its systematic theory of change, Nakuru Tubers aims to improve food security, create job opportunities, and align its operations with the United Nations Sustainable Development Goals, ultimately driving a substantial impact in Africa's agricultural landscape.