Named is a personalised jewellery brand creating engraved pieces designed to make names, initials and meaningful words part of everyday style. Its collection includes necklaces, bracelets, earrings and anklets, as well as bag charms and gift bags. Customers can choose a word, name or initials and personalise their jewellery with colour options and, on some designs, stones. The brand says each piece is engraved by hand, presenting personalisation as a way to wear a story and create a lasting keepsake.

Named offers jewellery in 925 sterling silver and 14-carat gold, with featured personalised necklaces, bracelets and earrings available to shop online. The site highlights gift-giving as well as personal wear, positioning its pieces as thoughtful presents for occasions such as birthdays. It also provides information about materials and quality, shipping, returns and refunds, and answers to common customer questions. With more than 100,000 customers reported on its website, Named focuses on accessible, custom-made jewellery that combines individual meaning with simple, wearable designs.