When a visitor follows a campaign link, the service checks that it is valid, records the click, and redirects the browser to the destination configured by the advertiser. Campaign and placement details, along with a click identifier, may be passed to the destination so later reported actions—such as signups or purchases—can be attributed to the original ad.

Depending on the link and campaign, the service may process click time, campaign identifiers, technical details such as IP address and browser or device type, and conversion information reported by advertisers or tracking partners. This information supports campaign attribution, performance and revenue measurement, delivery limits, ad selection, and the exclusion of activity rejected by quality checks. Not every link uses every category of information.

The domain is a tracking and routing service, not an advertiser storefront: its homepage does not sell products or accept registrations. Links are signed and direct visitors only to their configured campaign destinations.