When someone follows an advertising link, the service checks that it is valid, records the click, and redirects the visitor to the destination configured for that campaign. It can add a click identifier and pass campaign parameters to the destination, allowing later actions reported by advertisers, such as signups or purchases, to be associated with the original click.

Depending on the campaign, information processed may include click time, campaign and placement identifiers, creative details, IP address, browser and device type, language, and reported conversion or revenue data. The service uses this information to attribute activity, measure performance, manage campaign delivery limits, improve ad selection, and apply tracking-provider quality checks. Not every link uses every information category.

The domain is a tracking and routing service, not a storefront: its homepage does not sell products or collect registrations. Campaign links are signed and direct visitors only to their configured destinations.