Nate’s Custom Baits, also known as NCB Lure Company, is a lure maker focused on producing high-quality, handcrafted baits for anglers. Its products were originally designed for bass fishing, and the range now includes options for anglers pursuing larger species such as pike, musky and snakehead. NCB uses heavier-duty materials and larger lure sizes to serve different fishing needs, from smallmouth bass to musky.

The lineup includes Hybrid Vibes, spinnerbaits, buzzbaits, hybrid-skirt jigs, underspins and big-game lures. A signature feature is the Hybrid-Skirt design, which combines hand-tied, shop-dyed bucktail with a rubber skirt. The layered materials create movement and a fuller profile, while durable waxed thread secures each lure without rubber bands. NCB also offers curated tackle boxes, including Vibe and seasonal options, alongside branded hats, clothing and decals. The company highlights standardized color patterns available across lure styles and shares product updates, offers and underwater demonstrations through its online store and social channels.