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Hex Code
Color name
RGB
HSL
CMYK
#A4B302
Pistachio
164, 179, 2
65, 98, 35
8, 0, 99, 30
#E9B178
Tacao
233, 177, 120
30, 72, 69
0, 24, 48, 9
#353A40
Tuna
53, 58, 64
213, 9, 23
17, 9, 0, 75
Fruit for the Future is a brand committed to the conservation and utilization of genetic resources to support fruit production in the future. The National Fruit Collection at Brogdale, maintained by Defra, is one of the world's largest collections of fruit crops and is recognized internationally as a valuable genetic resource. Fruit for the Future, in collaboration with the University of Reading and Fruit Advisory Services Team, aims to enhance the utility and security of the collection for future research and breeding.
Conserving genetic diversity is a crucial aspect of managing the National Fruit Collection. This genetic diversity allows crops to adapt to the challenges posed by pests, diseases, changing market requirements, and climate change. However, promoting the utilization of the available genetic material is equally important.
Fruit for the Future actively encourages access to the collection for research and breeding purposes, offering around 3,500 accessions (samples) of different fruit varieties. To support ongoing breeding efforts and address food security challenges, the brand is developing the collection to represent the diversity within each crop species. This includes incorporating historic and current varieties significant to the UK, as well as accessions with important traits like disease resistance and fruit quality.
Fruit for the Future aims to provide public access to information and enhance the utility of the material through genetic analysis. By fostering the conservation and utilization of genetic resources, Fruit for the Future plays a vital role in securing the future of fruit production and addressing the growing need for sustainable and resilient agricultural practices
Brand industry
Science and Education
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How do I download the The National Fruit Collection logo?
The The National Fruit Collection logo comes in one version: a logo. Download as transparent PNG.
What are The National Fruit Collection's brand colors?
The The National Fruit Collection color palette uses the hex codes #A4B302, #E9B178 and #353A40.
The The National Fruit Collection name, logos and brand assets are trademarks of The National Fruit Collection and its affiliates. Brandfetch isn't affiliated with or endorsed by The National Fruit Collection. Their use is subject to The National Fruit Collection's brand guidelines.