NATO Watch is a not-for-profit, independent information service dedicated to enhancing public awareness and facilitating dialogue about NATO's role in global affairs. Founded in 2009 by Dr. Ian Davis, NATO Watch aims to promote transparency and accountability within the North Atlantic Treaty Organization. Through its initiatives, the organization seeks to engage citizens and policymakers alike, advocating for a cooperative approach to international challenges that emphasizes democratic and humanitarian values.

The brand offers a wealth of resources, including original research, analysis of NATO policies, and a syndicated international news briefing service. Its website serves as a comprehensive hub for updates, reports, and expert commentary on NATO-related matters across 23 distinct policy areas. Additionally, NATO Watch sponsors conferences and events such as Shadow NATO Summits, fostering active discussions on essential issues like conflict prevention, peace-building, and arms control.

With no large-scale funding, NATO Watch relies on public support to sustain its mission, making it a vital platform for those interested in NATO's impact on global security and governance.