Natural Flower Power is an independently owned American brand creating plant-derived, bio-based cleaning products. Founded in 2012, the company formulates and makes its products in-house in Cameron Park, California, and is represented in more than 1,000 U. S.

retail locations. Its range includes dish soaps, hand soaps, all-purpose cleaners, air fresheners, and essential oils, with scents such as Lavender, Lemongrass, Citrus & Spice, and Peppermint & Lemon, as well as Free & Clear options. The brand says its formulas contain no synthetic fragrances, sulfates, or dyes.

Products include concentrated cleaners that customers dilute with water, along with refill pouches and bundles for kitchens, bathrooms, and whole-home cleaning. Refill options are designed to let customers reuse bottles and reduce plastic; the company states that some pouches use up to 96% less plastic than the bottles they replace. Natural Flower Power also offers subscriptions and a 90-day satisfaction guarantee.

Its products are available through the online store and retail locations, with wholesale information and customer support provided on its website