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Hex Code
Color name
RGB
HSL
CMYK
#F2A900
Web Orange
242, 169, 0
42, 100, 47
0, 30, 100, 5
#6FB1D7
Viking
111, 177, 215
202, 57, 64
48, 18, 0, 16
#5A2C52
Finn
90, 44, 82
310, 34, 26
0, 51, 9, 65
INFRA is a purchasing cooperative for independent organic and natural food and wellness retailers. Serving hundreds of communities across the United States, the District of Columbia, and Puerto Rico, it helps independent stores compete while making healthy, sustainable foods more accessible. The cooperative represents more than 400 members and over 650 retailer locations.
INFRA supports its members through promotional programs designed to grow sales, strengthen price perception, and reduce operating costs. It also provides a broad range of operational resources and expert guidance to help retailers run their stores smoothly and efficiently. Through curated events and online forums, members can share knowledge and build connections with peers across the independent retail sector.
In addition to retailer membership, INFRA offers opportunities for vendors to work with the cooperative, along with sponsorship opportunities and events such as its tabletop buying show. Its website also features retailer stories, industry insights, trend predictions, news, and podcasts, helping members and partners stay informed and connected.
Brand industry
Food and Drink
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How do I download the INFRA logo?
The INFRA logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are INFRA's brand colors?
The INFRA color palette uses the hex codes #F2A900, #6FB1D7 and #5A2C52.
The INFRA name, logos and brand assets are trademarks of INFRA and its affiliates. Brandfetch isn't affiliated with or endorsed by INFRA. Their use is subject to INFRA's brand guidelines.
