Natural Gems Canada is a jewelry and gemstone retailer specializing in jade, Canadian gemstones, pearls, and crystal-based pieces. Its collections feature Canadian Polar Jade and nephrite, jadeite, Siberian jade, and Canadian ammolite, alongside amethyst, emerald, sapphire, opal, spinel, obsidian, quartz, and other colored stones. Customers can browse earrings, pendants, necklaces, bangles, bracelets, rings, anklets, and bead jewelry, with options in gold, gold-filled metal, and sterling silver.

The store also offers carved jade, rough jade, loose gemstones, ammonite fossils, full fossils, and ammolite artwork. Home and workplace collections include jade animals, teapots, cups, display stones, and decorative accents. Gift cards, special offers, birthstone and zodiac items, and designs inspired by Chinese traditions are also available. Beyond retail, Natural Gems Canada provides gem services, including polishing and gem identification, and publishes educational articles about jade, pearls, ammolite, and gemstone care. The business operates by appointment and invites customers to call or email to arrange a visit.