Naturesmart is an agri-business that operates in the marketing industry in southern Africa. Our mission is to connect farmers and consumers, bridging the gap between the production and consumption of crops. At Naturesmart, we prioritize exceptional service, guaranteed quality, predictable pricing, and customer value.

We offer a range of services to ensure the success of our community at every step of the supply chain. Our sales team ensures that your produce is sold to the best-suited retailers at the optimal price and in the most efficient manner. Our logistics team organizes the entire process, from harvesting on your farm to placing the products on retailers' shelves. Additionally, we provide staging services, such as cutting, peeling, sorting, packing, and labeling, according to your and the retailer's preferences.

Our dedicated team includes visionaries like our Co-founder and CEO, Nico van der Merwe, who recognized the need for technology-driven marketing and logistics solutions for farmers. We also have experienced professionals in procurement, marketing, logistics, accounting, operations, and human resources.

Naturesmart partners with various retailers in different markets, both locally and internationally, to ensure the best outcome for both parties, minimal environmental impact, and reduced wastage. We are committed to our core values of integrity, respect, passion, innovation, and excellence, and we strive to provide world-class service. Join us on our journey to becoming better, fresher, and faster.