Instinct
@naturesvariety.com
Instinct Pet Food delivers raw, high-protein nutrition for dogs and cats crafted with real meat, wholesome produce, and zero grain, corn, or wheat. Shop raw frozen, freeze-dried, kibble, and wet recipes formulated by nutritionists to fuel natural vitality, shinier coats, and more energy at every life stage.
Instinct's Company Logos
Instinct's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5E2C09
Cioccolato
94, 44, 9
25, 83, 20
0, 53, 90, 63
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#793C1A
Walnut
121, 60, 26
21, 65, 29
0, 50, 79, 53
About Instinct
Instinct Pet Food is a pet nutrition brand founded in 2002 on the belief that less processing can preserve more nutrition. Inspired by raw diets for big cats, the company develops minimally processed foods for dogs and cats, with recipes formulated by nutritionists and an emphasis on real meat, whole ingredients, and raw nutrition. Its range includes fresh frozen raw meals, freeze-dried foods, dry kibble, wet foods, meal toppers, and treats.
Products are offered across lines such as FreshRaw, FreshDried, RawBoost, BeNatural, and Original, with options for puppies, adult and senior dogs, and kittens, adult and senior cats. Recipes include grain-free choices as well as whole-grain formulas. Instinct highlights its research into raw nutrition, ingredient sourcing, sustainability efforts, and proprietary SafeRaw testing standards.
Customers can shop by pet, food type, product line, and life stage, and find educational resources about raw feeding, product support, and store locations. The brand positions its foods as practical ways to add protein-rich, less-processed nutrition to everyday pet meals
Brand industry
Pets and Animals
Company type
Suggest company type
Year founded
Suggest founded year
Company size
501-1000 employees
