Naturfreunde Österreich is a national membership organisation dedicated to outdoor recreation, sport, nature conservation and environmental protection. It welcomes people of all ages and abilities to enjoy active leisure, connect with like-minded companions and explore the outdoors. Members receive benefits and discounts, as well as automatic leisure accident and liability insurance. The organisation also offers travel insurance options and practical safety information.

Its activities span hiking, mountaineering, climbing, skiing, cycling and paddling, supported by a tour portal with around 600,000 route suggestions, route planning and offline saving. Naturfreunde Österreich maintains huts and houses, including about 130 in Austria, and operates climbing and bouldering facilities. Through the Naturfreunde Academy, it provides training and courses for outdoor skills, safety and instructor development, alongside guided trips and travel services. The organisation also supports youth activities, maintains trails and promotes environmental care. Its website features news, expert advice, magazines, maps, a partner-finding service and online shops offering publications, calendars and other materials.