Naturtint USA is a brand that was established over 30 years ago with the aim of providing better quality hair color to the world. The brand is known for its scientific innovation, from lab research to manufacturing and distribution. The strong women behind Naturtint work together to push the boundaries of beauty product standards, ensuring that everyone has access to superior hair color and hair care products.

At the helm of Naturtint is Maria del Pino Navarro Veroz, a dermo-pharmaceutical scientist and General Director of Phergal Laboratories in Madrid, Spain. Her passion for botanical science drives her to create scientifically innovative formulas using as few synthetic ingredients as possible, while still achieving stunning results. In the USA, Naturtint is spearheaded by Brenda Boice, a single mother who became Naturtint's exclusive distributor.

Alongside her daughter Ashley, Brenda leads a dedicated and diverse team that is committed to their communities, the environment, and the quality of the products they represent. Naturtint's commitment to scientific innovation is exemplified by their achievement of being the first USDA Certified Biobased permanent hair color line in 2021. With a focus on transparency, self-care, individuality, and inclusivity, Naturtint continues to provide users with the highest quality hair color and hair care products available on the market