Nays

Nays is a Berlin-based fishing and outdoor brand founded in 2019 by Dustin Schöne and Marcel Mandry. Created by a team of anglers, designers, and engineers, the brand combines practical function with a distinctive, modern design. Its stated aim is to make fishing a contemporary lifestyle and inspire people to explore oceans, lakes, and rivers. Nays develops and tests its products carefully, with options intended for both beginners and experienced anglers.

The fishing range includes swimbaits, softbaits, hardbaits, metal lures, rods, terminal tackle, and fishing bags and backpacks. Featured products include the CRD, DRGN, PRDTR 2.0, and RNN 50 lures, along with modular and water-resistant hip bags, a Bakkan, and Bakkan pouches. Nays also offers outdoor apparel and accessories, including hoodies, T-shirts, jackets, utility pants, boxer shorts, and headwear. Customers can shop seasonal collections, new arrivals, bestsellers, and sale items through the brand’s online store. Nays provides customer support resources such as shipping information, returns, and care instructions, and offers a newsletter for updates and promotional offers.