NBA Cares is the National Basketball Association's global social responsibility initiative dedicated to addressing pressing social issues and creating positive change in communities around the world. Established on the foundation of the NBA's mission, NBA Cares has successfully established over 2,200 safe and welcoming spaces for children and families in 40 countries. The program has mobilized more than 6.5 million hours of service, engaging over 60 million youths through various basketball-related programs.

Key initiatives include "Hoops For Troops," which supports military families, and the "NBA Green" program, dedicated to environmental sustainability. They also champion diversity and inclusion through partnerships like the NBA Foundation and initiatives aimed at enhancing mental health and social justice awareness.

The NBA is committed to enhancing social impact through civic engagement and various grassroots programs like the Jr. NBA and the NBA 2K League. With action-oriented programs that gear towards youth empowerment and community support, NBA Cares exemplifies the league’s dedication to making a meaningful difference on and off the court.