Bitly is a link management and connection platform that helps organizations create, share, and measure digital experiences. Its tools support businesses of different sizes and industries, including retail, consumer packaged goods, hospitality, media and entertainment, technology, healthcare, education, and financial services. Bitly offers URL shortening and branded links, allowing users to customize links and track their performance. Its product range also includes QR code generation, 2D barcodes, analytics, link-in-bio pages, mobile links, UTM campaign tools, digital business cards, and dynamic routing.

Organizations can connect Bitly with existing tools through its apps, integrations, and developer API resources. The company also provides enterprise solutions, security and trust resources, and customer support materials. For teams seeking guidance, Bitly publishes blog articles, guides, ebooks, videos, webinars, customer stories, and QR code inspiration. Users can access its services through web and mobile offerings, including a mobile app and browser extension. With products designed to make links and other digital touchpoints more useful and measurable, Bitly serves as a resource for creating and managing connections with audiences.