Neffertiti Semijoias is an online retailer offering fashion jewelry and watches, with a catalog that includes stainless-steel pieces, rings, bracelets, earrings, brooches, necklaces, pendants, piercings, sets, and men’s jewelry. Shoppers can also browse long necklaces, watches, and collections such as Linha Luxo – Richard Bless and Linha Masculina – Pit Jóias. Featured styles include gold- and white-rhodium-finish designs, gemstone sets, and adjustable rings.

The store serves customers throughout Brazil and internationally. Orders can be paid for online in up to six interest-free installments, and the minimum purchase is R$1,000, excluding shipping. Neffertiti advertises a two-year guarantee, along with lifetime support for plating and stones. Customers who are dissatisfied with a purchase may request a return within seven days of receiving their order. The website also offers consultant support to help shoppers find products, provides information about shipping, care, guarantees, and cancellations, and invites visitors to subscribe to its newsletter for offers and updates.