Tu Negocio en Línea is a Colombian digital-commerce program associated with FonTic and the Ministry of Information and Communications Technologies. Its online platform is designed to help entrepreneurs and businesses bring their operations into the digital marketplace and develop their online stores. The program presents digital transformation as an opportunity for business growth and invites merchants to join its entrepreneur community.

The site offers practical, step-by-step guidance covering initial setup, updating a store, and managing payments and orders. Users can also find frequently asked questions, technical support, live chat, and a channel to share feedback. Success stories featuring businesses such as María’s Boutique, TechStore Pro, and Artesanías Luna showcase participants’ experiences.

Program figures for 2024 report 8,899 registered merchants and entrepreneurs, with activity reaching 663 municipalities and cities across Colombia and 5,024 beneficiaries. Through its platform, learning resources, and support options, Tu Negocio en Línea aims to help Colombian businesses establish and manage their online sales presence.