NEL株式会社

NEL Inc. is a Japanese retail technology company whose purpose is to put itself at the center of an industrial revolution and whose mission is to build essential businesses that help shape one. The company aims to create a society where enthusiasm circulates, treating people’s passion as a force that can inspire action, generate momentum, and open up new possibilities. NEL develops technology and systems for the creator economy, starting in Japan with an ambition to extend its impact worldwide.

Its services bring brands, creators, and consumers together. Marketing Solution is an end-to-end, hands-on promotion service designed to help brands increase in-store sales, moving campaigns beyond online buzz and connecting them with retail activity. osina is a platform that links people’s favorite products and brands, turning personal enthusiasm and product use into persuasive reasons for others to discover and value those products. NEL also works with partners on retail media initiatives, including Trade Lift Ads, a service focused on finding and operating social media creative that can contribute to store sales. Through these offerings, the company seeks to create lasting value from consumer passion.