NELLY is an online retailer offering lifestyle essentials across several everyday categories. Its store features mobile accessories, home essentials, smoking accessories, e-cigarettes and vapes, lighters, and cigarette papers and filters. The selection includes practical items such as phone holders, iPhone chargers, adaptors, prescription glasses, gas bottles, and various types of charcoal, including wood, coconut, natural, Three Kings, and ALFAKHER charcoal. Vape products include pod options in flavours such as peach ice, grape ice, red berries, cool mint, cherry ice, blueberry raspberry, and watermelon.

NELLY presents its products through featured collections and promotional offers, with prices listed in Swiss francs. The website highlights secure payments, express Swiss delivery, and hassle-free returns, and provides order tracking and customer contact options. Shoppers can also place orders through WhatsApp. With its mix of personal accessories, household goods, and smoking-related products, NELLY serves customers looking for a range of practical essentials in one online store.