NEOSTART is a brand that focuses on crime prevention and post-penal assistance. With a mission to create a safer and more tolerant society, NEOSTART utilizes scientific knowledge and practical resources to reduce crime rates and support individuals reintegrating into society. The brand aims to promote the integration of individuals who have been in correctional facilities, children and youth who have been in social care institutions, and those who have received treatment for addiction.

They also work towards improving the welfare of individuals deprived of their freedom and mitigating the consequences of legal incarceration. NEOSTART offers various programs such as a mentorship program, fieldwork, job counseling, and support for families and young people. Additionally, they provide a helpline service for individuals throughout Serbia to access information, legal advice, and emotional support.

NEOSTART strives to make a positive impact on the lives of former offenders by enabling them to take the first steps towards a new future