Unclaimed brand
Primo Brands boasts an unrivaled portfolio of branded beverages offering sustainable solutions to consumers.
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Hex Code
Color name
RGB
HSL
CMYK
#0D68B3
Denim
13, 104, 179
207, 86, 38
93, 42, 0, 30
#1A6197
Matisse
26, 97, 151
206, 71, 35
83, 36, 0, 41
#D49654
Di Serria
212, 150, 84
31, 60, 58
0, 29, 60, 17
Primo Brands is a leading North American beverage company dedicated to promoting healthy hydration. Their mission, encapsulated in the tagline Hydrate a Healthy America™, reflects a commitment to providing consumers with diverse hydration solutions across various settings, including homes, businesses, and events. Serving millions, Primo Brands offers an extensive portfolio of recognizable brands, including household names like Poland Spring® and Pure Life®, as well as premium options such as Saratoga® and Mountain Valley®. The company also provides a range of filtered and flavored beverages, alongside innovative water dispensers for hassle-free access to hydration.
With a robust coast-to-coast distribution network reaching over 200,000 retail outlets, Primo Brands ensures that its products are readily available. They emphasize sustainability through reusable packaging and actively manage over 80 natural springs to maintain a consistent supply of quality water. Moreover, Primo Brands is committed to community engagement, supporting local initiatives and disaster relief efforts while employing over 12,000 associates across North America.
Brand industry
Food and Drink
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Regional spring water brands
Purified bottled water
Five-gallon water delivery
Bottle exchange and refill stations
Home and business water dispensers
How do I download the Primo Brands logo?
The Primo Brands logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Primo Brands' branding look like?
The Primo Brands wordmark pairs a radiating circular sunburst emblem with a two-line uppercase blue lockup, “PRIMO” above the smaller “BRANDS.” Its visual system uses clean, geometric lettering, deep navy and bright blue against light backgrounds, with natural lifestyle photography, prominent product imagery, and spacious, straightforward layouts that let the portfolio’s varied bottle labels add color.
What are Primo Brands' brand colors?
The Primo Brands color palette uses the hex codes #0D68B3, #1A6197 and #D49654.
The Primo Brands name, logos and brand assets are trademarks of Primo Brands and its affiliates. Brandfetch isn't affiliated with or endorsed by Primo Brands. Their use is subject to Primo Brands's brand guidelines.
