Net Affinity is a hotel technology and digital services provider that helps independent, resort and group hotels grow direct bookings. With more than two decades of experience, the company combines booking technology with specialist expertise to support hotels in attracting guests and managing their online business.

Its offerings include a personalised hotel booking engine, website design, digital marketing, gift vouchers, client services, meta-search connectivity, smart payments and channel management connecting hotels with hundreds of online travel agencies and global distribution system channels. Net Affinity’s website design service aims to reflect each property’s identity, while its marketing strategies are tailored to clients and focused on measurable impact. Payment tools help hotels collect payments and reduce manual work, and its client services team provides ongoing support.

The company presents its work as a collaborative partnership, helping hotel teams improve the guest booking experience and streamline operations. Its case studies feature hotels across Ireland, the United Kingdom and the Netherlands, with reported outcomes including growth in direct bookings, revenue and voucher sales, as well as time saved on reservation tasks.