NetCash is a financial services brand helping small and midsize businesses strengthen financial management, improve cash flow, and support sustainable growth. Founded by Wilber Pereira Rocha, the company draws on his more than 20 years of experience as a CFO and Controller in Brazil and abroad, across industry, commerce, and services. Its approach focuses on understanding where cash is tied up and turning financial information into practical decisions for business owners.

NetCash offers four main services: financial BPO, which manages tasks such as bank reconciliation, payables and receivables, cash-flow tracking, payroll, and management reporting; CFO as a Service, providing planning, budgeting, forecasting, pricing, working-capital guidance, performance indicators, and support with banks and fundraising; mentoring for business owners; and governance and succession support for family businesses. Engagements begin with a free financial diagnosis, and the company uses its six-step method to identify problems, release resources, protect liquidity, and support ongoing growth. NetCash complements, rather than replaces, a company’s accounting function, focusing on day-to-day financial management and decision-making.