Yunxiang Technology (Netjoy Holdings Limited) is a data-driven mobile video marketing and intelligent marketing platform serving leading internet companies in China. It combines creative content, technology, and measurable data services to help partners reach target audiences and improve marketing performance. Its offerings include short-video strategy and production, precision and programmatic advertising, campaign management, performance analysis, commercial video matchmaking, and livestream operations.

Through Letv Media, the group provides integrated short-video planning, production, distribution, and analytics, as well as customized livestream services with dedicated teams and ongoing risk monitoring. Lianshan Zhitou is its programmatic advertising and data-management tool, designed to support campaign operations and optimization across major short-video and livestream platforms. The Hepai Video marketplace connects advertisers with suppliers for video creation, talent bookings, and studio rentals. Fengsheng offers search optimization, public-opinion monitoring, brand communications, and event marketing.

Yunxiang also develops AI-enabled creative tools for video scripts, storyboards, rendering, and image generation. Its capabilities draw on data analysis, in-house production expertise, and content services tailored to different business needs.