NetRent

NetRent is a car rental software brand based in Reykjavík, Iceland, developing an integrated platform for rental companies. Its modular, API-first system brings together AI-powered fleet management, dynamic pricing and rental operations, and is designed to work with a company’s existing system. The platform uses AI and machine learning to help teams reduce manual work, manage costs, and improve revenue and vehicle utilization.

NetRent’s tools include dynamic pricing that proposes rates for staff approval before changes go live, utilization forecasting to identify vehicle categories that may be over- or under-booked, and fleet management features for tracking vehicles, categories, service status, and availability. The company also offers migration support, describing data transfers from Caren and comparable systems as achievable in days. Its approach keeps rental teams involved in decisions, with people approving pricing changes rather than leaving them entirely to automation.

NetRent positions its software as an alternative to spreadsheet-heavy workflows, helping rental businesses make informed decisions in a fast-changing operating environment.