Unclaimed brand
CHICAGO BOOKTIQUE (BOOKSTORE & MORE) with books, curated reading pairings, gift boxes or bundles, book clubs & bookish events for ALL AGES!
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Hex Code
Color name
RGB
HSL
CMYK
#FDDA47
Bright Sun
253, 218, 71
48, 98, 64
0, 14, 72, 1
#EACCA4
Pancho
234, 204, 164
34, 62, 78
0, 13, 30, 8
#8E5930
Mule Fawn
142, 89, 48
26, 49, 37
0, 37, 66, 44
New Book Joy is a Chicago-area independent bookstore offering a welcoming, curated approach to books, gifts, and reading experiences. Its two Booktique locations, in Brookfield and Edgebrook, Chicago, combine bookshops with reading lounges, while the online store makes its collections and gift offerings available to browse and shop.
The store carries books for readers of all ages, from babies and children to teens and adults. Its selections span new releases, fantasy, romance, science fiction, mystery, thrillers, horror, feel-good reads, cookbooks, and more. Shoppers can explore collections featuring local authors, LGBTQIA+ literature, Black and AAPI authors, bilingual books, and banned or challenged titles. New Book Joy also creates book pairings with candles, tea, drinks, snacks, and self-care items, alongside customized gift bundles and boxes for occasions including birthdays, weddings, graduations, and baby showers.
For readers who enjoy sharing recommendations, the bookstore offers book-club picks and hosts book clubs, themed gatherings, tastings, swaps, fairs, and author conversations.
Brand industry
Arts and Entertainment
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How do I download the New Book Joy logo?
The New Book Joy logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are New Book Joy's brand colors?
The New Book Joy color palette uses the hex codes #FDDA47, #EACCA4 and #8E5930.
The New Book Joy name, logos and brand assets are trademarks of New Book Joy and its affiliates. Brandfetch isn't affiliated with or endorsed by New Book Joy. Their use is subject to New Book Joy's brand guidelines.
