Newcastle Eagles is a renowned basketball brand committed to fostering basketball participation and community engagement. The brand's core focus lies in its Eagles Community Foundation (ECF), which aims to increase sustainable basketball involvement in Tyneside, Wearside, and South East Northumberland. The ECF implements various programs, including the Little Dribblers scheme, Hoops 4 Health, and player pathway initiatives to encourage grassroots development.

As part of the ECF's mission, they collaborate with 120 primary schools annually, promoting healthy living and basketball to year 5 and 6 participants. These students are then encouraged to join one of the 30 satellite junior clubs conveniently located across Tyne and Wear, and Northumberland. The ECF provides seven full-time staff members and 11 casual coaches to support and nurture these clubs.

Furthermore, the Eagles Central Venue League (CVL), active for 12 years, offers playing opportunities for players aged U12, U14, U16, and U18. The brand's Newcastle Eagles Academy continues the player development journey, competing in the prestigious Basketball England National Basketball League (NBL). The Newcastle Eagles brand also extends its influence by providing curriculum-based basketball programs in primary and secondary schools, alongside organizing half-term and summer camps and clinics.

By prioritizing participation and nurturing talent, the brand has seen a significant impact on regional senior participation, with players progressing into senior leagues. Newcastle Eagles is passionate about creating pathways for aspiring basketball enthusiasts and building a strong basketball community. Their dedication and commitment to the sport make them a standout brand in the basketball world