New Cinema Group is a leading brand in Israel's distribution industry, specializing in footwear, bags, suitcases, and travel gear. With over 2,000 wholesale locations and 130+ retail branches, we are proud to represent top international brands. Since our establishment in 1986, our headquarters on Bialik Street in Tel Aviv have been the hub of our operations. We have a dedicated team of 500 employees and a state-of-the-art logistics center spanning 15,000 square meters. Our logistics operations handle an impressive volume of 350 containers per year, distributing over 150,000 cartons or 1.7-2 million units.

At New Cinema Group, we have five strategic divisions that drive our brands' success in the Israeli market. These divisions include Wholesale, Retail, Ecommerce, Institutional, and Marketing. We have a wide network of selling points, including boutiques, department stores, shoe stores, and more. Our owned retail chains, such as WeShoes, TrekMarket, Shoofra, and NewRun, offer a range of products for different customer needs. Additionally, our ecommerce platform receives over 170,000 visits per month and offers a seamless shopping experience with a generous return and refund policy.

We take pride in our marketing efforts, which include TV, radio, print, and social media campaigns, as well as sponsor events and fashion shows. Our social media division manages multiple accounts with a large following, and we collaborate with top influencers. As part of our commitment to sustainability, we have implemented environmentally responsible practices, including a solar energy system that powers our entire business. We also work closely with the vegan community, supporting "Vegan-Friendly" in promoting vegan-certified products.

Visit our showroom on Bialik Street in Tel Aviv, where each brand is showcased in its own section to highlight its unique identity. We are always happy to connect with new friends and can be reached via email or phone. Join us at New Cinema Group and experience our exceptional brands and services.