NewDay is a UK consumer finance business focused on helping people move forward with credit. It works with leading retail and financial brands to provide access to credit through a flexible, digital platform designed to serve a range of customer and partner needs. Its portfolio includes brands such as Aqua, Bip, Newpay, marbles and Pulse, alongside credit offerings developed with partners including John Lewis Partnership and AO.

NewDay’s services encompass digital credit products, customer account tools and financial education resources. The company highlights responsible lending and inclusive access, using customer insight, data science and risk models to support its credit decisions. Its platform is built to process transactions at scale and integrate with partner businesses, helping customers access credit in everyday settings.

NewDay also provides financial education tools, with more than one million customers registered as of December 2024. The company states that it aims to widen financial inclusion and help customers improve their credit scores.