New Directions of NWA is a physician-led hormone therapy, medical weight management, and wellness clinic based in Rogers, Arkansas, serving patients across Northwest Arkansas, including Bentonville, Fayetteville, and Springdale. For nearly two decades, the practice has focused on personalized, evidence-based care for women and men. Led by Dr. Randall E. Feezell, a board-certified OB/GYN and specialist in bariatric and functional medicine with more than 40 years of experience, the team combines medical expertise with support from certified health coach and nutritionist Janeé Blain.

Services include bioidentical hormone therapy for women and testosterone replacement therapy for men, medically guided weight management, peptide therapy, nutrition and lifestyle coaching, and personalized health assessments. Weight management options include GLP-1 therapy and physician-supervised meal replacement programs, supported by ongoing coaching. Assessments may include body composition analysis, bloodwork, and metabolic testing to guide individualized plans. The clinic emphasizes careful monitoring, compassionate care, and strategies tailored to each patient’s needs and goals. Its online stores offer products from Robard, BioTE, and Thorne, including nutritional supplements.