New Normative

New Normative is a progressive gaming brand that pushes the boundaries of creativity in multimedia experiences. Spearheaded by the talented artist RJ Palmer, known for his captivating, realistic interpretations of Pokémon, the brand emphasizes a unique blend of design and storytelling. New Normative offers a range of products and services, including concept art, merchandise like enamel pins and trading cards, and insights into the gaming and cinematic industries.

Notably, PJ Palmer contributed to the groundbreaking film "Detective Pikachu," where he played a vital role in designing the Pokémon and their environments, striking a perfect balance between stylization and realism. This innovative approach not only honors the original designs but brings them to life within a richly immersive world.

Beyond Pokémon, Palmer explores other franchises like Digimon and Monster Hunter, showcasing his versatility through creative merchandise that fuses various artistic styles. With its forward-thinking vision and commitment to quality, New Normative is reshaping the landscape of gaming and film art.