Sarbacane

Sarbacane is a brand of Positive Group France, a software publisher based near Lille and specializing in email marketing for small and medium-sized businesses. The company provides an email routing solution that enables clients to send campaigns and other information by email. Its services include a moderation process designed to help ensure that messages comply with regulations.

Before campaigns are sent, they are systematically reviewed for issues such as missing recipient consent or an absent unsubscribe link. When a campaign raises concerns, Positive Group France may decline to send it, while its moderation team can advise the sender on bringing the content into compliance. The company also has a dedicated team to investigate complaints about spam, data collection, unsubscribe practices, and breaches of its service policies.

Positive Group France is a member of the Data & Marketing Association France and follows its code of ethics for electronic direct communication. Sarbacane’s approach combines email marketing software and delivery services with an emphasis on responsible communication.