New Sense Research is a renowned sensory research company specializing in conducting sensory studies. Their sensory research investigates consumer experiences with various products and services that engage our senses, such as food products, detergents, cosmetics, product packaging, audio products, and more. They offer a wide range of research services, including taste tests, smell research, audio research, visual research, and tactile research.

New Sense Research focuses on understanding consumers from a sensory perspective, providing highly comprehensive research and consultancy services. They employ advanced methodologies to study the sensory aspects of a product or service, conduct sensory research among target audiences, ensure sensory quality assurance, establish in-house sensory expert teams, provide sensory training and consultancy, enhance sensory branding and customer experience at the point of sale and beyond, and deliver informative talks and workshops on sensory research and sensory branding.

As an affiliate of the International Organization ESN, New Sense Research strives for collaboration between business organizations, research bodies, and universities worldwide to advance sensory research. Led by the experienced sensory researcher and leader, Karin Koraly, who holds a B.Sc in Biochemistry and Food Sciences and an MBA in Marketing, New Sense Research has conducted numerous sensory research projects that have contributed to the development and improvement of local and international brands.